What is EO?
Enjoy with the whole family. Organic × Aroma
EO is an organic cosmetics brand for families, created with love and time in a small factory, aiming to create cosmetics that can be used safely by both adults and children. The expressive scents of plants bring happiness to your daily life.
Fragrances that enrich your life
EO is an organic skin care brand that pursues pleasant fragrances and contains essential oils. All products contain no artificial fragrances and only pure essential oils. Enjoy the rich, natural scent of plants.
Eo essential oils
Made by essential oil specialists
We want to convey that essential oils can nurture, fulfill, and enrich both the mind and body. This is the desire of Susan and Brad, essential oil specialists and founders of EO. They started out making blended essential oils for family and friends in a small garage. Now, their products have grown into products that are loved by people all over the world.
Cosmetics that heal both body and mind
Do you have a favorite scent? People instinctively seek what they need. Fragrance is one of them. Find your favorite scent. Your mind and body both crave that scent. EO cosmetics will help you align your mind and body and enjoy a comfortable lifestyle.
The happiness of being surrounded by a pleasant aroma
A familiar and pleasant scent for both essential oil lovers and first timers. Experience the scents of EO's original fragrances, which were created by studying the scents of various plants. They are all pleasant scents that allow you to casually and deeply experience the charm of plants in your daily life.
Ingredients for EO
A source of security
Founders Susan and Brad decided to make their own cosmetics because there were no cosmetics around that they could use safely for their children. Since there was no organic certification agency for cosmetics, the two decided to make cosmetics that met food-level guidelines.
The world's first non-GMO cosmetics
EO was the first brand to obtain NON-GMO certification for cosmetics in June 2011. NON-GMO certification is a mark that promises that "genetically modified plants are not used." There is a growing trend in the organic and natural market to place importance on NON-GMO not only in food but also in cosmetics, and EO is a pioneer in this trend.
Sustainable Manufacturing
What if we continued to take these wonderful ingredients without thinking about them? The ingredients would wither. EO has created an environment where we can provide a stable supply of products without putting a burden on the earth by controlling the flow of ingredients from "cultivation → harvesting → processing". This is a wonderful teamwork with farmers from all over the country who are committed to organic cultivation.
Commitment to management
Small business
We have chosen not to grow into a large company, but to have our own factory. We are committed to small-scale management. The fact that we carry out everything from product conception to research, development, testing, blending, bottling, and shipping in one place is proof of our commitment, dedication, and love. It is precisely because of this environment that EO is able to produce highly original cosmetics.
A cheerful company with smiles
To make a good product, it is important to first make a good company. What EO has always valued is the happiness of close family members. EO has been highly evaluated on a global scale in various aspects, such as employee happiness, contribution to the local community, and environmental initiatives, and has become a B-Corp certified brand. This means that the company is recognized as a "great company" by a third-party organization.
Environmentally friendly cosmetics
We want to be clean not only for the people who use it, but also for the global environment. With that in mind, EO is working on various environmental issues. 25% to 100% of the bottles are made from recycled plastic (not containing the harmful substance BPA). Packages shipped from the factory use recyclable packaging materials, and the factory's electricity is powered by recycled energy.
Eo's Promise
Certification mark that guarantees safety
EO has been carefully selecting ingredients and working to address environmental and social issues, and has received certification from various organizations. The company's high level of awareness can be seen in the fact that it was the first in the cosmetics industry to receive NON-GMO certification.
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B-CORPORATIONA global standard for "great companies." Only companies that meet the highest standards in social and environmental performance and business transparency can be certified. |
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USDA-ORGANICThis is an organic certification mark set by the United States Department of Agriculture. Products that do not use 95% or more organic ingredients can bear this mark. |
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Non-GMOThis is a certification mark that promises that no genetically modified plants are used. |
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CRUELTY-FREEThis is a certification mark that indicates that a product or activity does not harm or kill animals. |
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GLUTEN-FREEIt does not contain gluten, a protein found in grains such as wheat, barley, and rye. |
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EWG-VERIFIEDThis indicates that it is safe and healthy and does not contain any harsh or harmful ingredients. |
What is "everyone"?
A sister brand born from EO
Every One is a sister brand of EO. It is made in the same factory as EO. It was launched in 2012 with the desire to give organic products to the younger generation. We adjusted the quality, size, and price to aim for products that are lower cost than EO and easier for young people to get their hands on.
Origin story
In 2012, Susan and Brad realized that there were no natural, affordable body care products available to their sons. This was the inspiration for the birth of everyone. The prices of previous body care lines were a bit too expensive for families to continue using. One way to keep the price down was to have more people use more soap.
A revolutionary idea that brings it all together
What they came up with was a large-capacity soap that the whole family could use. It had to be a product that could be used by people of all ages, from 2-month-old babies to 92-year-olds. It also had to be a single bottle that could be used for all purposes, rather than being divided into separate bottles for different purposes, such as face wash, shampoo, body wash, bubble bath, and shaving gel. This revolutionary idea succeeded in increasing usage while reducing bottle consumption and cutting costs.
